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Xiaomi Keeps 17 Series Prices Steady as Memory Costs Soar on AI Demand

Analysts warn Xiaomi’s mid‑range‑heavy lineup leaves it exposed to the memory shock despite steady flagship pricing.

Overview

  • Counterpoint Research reports DRAM and NAND prices jumped 80–90% in Q1 2026 as supply was diverted to AI data centers.
  • Xiaomi launched the 17 and 17 Ultra globally at Mobile World Congress, holding prices at €999 and €1,499.
  • IDC forecasts a 12.9% drop in 2026 smartphone shipments, and Gartner estimates retail prices could climb about 13% industry‑wide.
  • Industry analysts say Xiaomi lacks the premium base that helps Apple and Samsung absorb cost spikes, and it may need to raise low‑ to mid‑tier prices.
  • Xiaomi’s EV revenue grew nearly 200% in the latest reported quarter to roughly a quarter of sales, and Elliptic Labs’ software shipped on five new Xiaomi/Transsion devices to trim hardware costs.