Overview
- X removed cryptocurrency from its paid-partnership prohibitions and now requires a visible Paid Partnership label on sponsored posts, reversing a policy in place since 2024.
- Creators must follow FTC and local advertising laws, with enforcement that can include post removal, read-only mode, or permanent account suspension for violations.
- The change took effect immediately but blocks sponsored crypto content from reaching audiences in the EU, UK, and Australia, with creators responsible for that geo-filtering.
- X maintains a distinction between Paid Partnerships and its formal X Ads program, meaning some content barred in partnerships may still be eligible to run as ads.
- The update also lifts gambling restrictions and adds prohibited categories such as pharmaceuticals, tobacco, weapons, and weight-loss products, as X plans features like Smart Cashtags trading and an X Money payments beta.