Overview
- New WTTC research estimates a €10/£10 per‑night charge could cut international visitor spending by about £14.4 billion by 2027, with additional declines in domestic travel.
- The study, based on a survey of 2,502 people conducted February 7–11 with GSIQ, found 29% of respondents in the US, France and Germany would choose other destinations or skip the UK under such a levy.
- Among UK residents, 39% said they would consider holidaying elsewhere or not taking a UK break if a £10 nightly charge were introduced.
- WTTC cautions of a broader “domino effect” on small and medium‑sized firms, warning of potential job losses in sectors such as hospitality suppliers, restaurants and local shops; the sector supports about 4.5 million UK jobs.
- The consultation proposes empowering but not compelling mayors to set local rates, with the earliest rollout likely in late 2026–27; examples floated include a £2 nightly charge in North Yorkshire that could raise up to £52 million a year.