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U.S. Plan to Require Social-Media Data From Visa Waiver Travelers Could Cost Tourism $15.7 Billion

New WTTC research projects major losses if CBP makes five years of account history compulsory on ESTA.

Overview

  • WTTC surveyed 4,563 frequent international travelers and found about one-third would be less likely to visit the United States under the proposed requirement, with two-thirds already aware of it.
  • Economic modeling by WTTC with GSIQ and Oxford Economics estimates up to 4.7 million fewer arrivals in 2026 and roughly 150,000–157,000 U.S. tourism jobs at risk.
  • CBP’s December proposal would make five years of social-media identifiers mandatory for ESTA applicants and add high‑value fields including five years of phone numbers, 10 years of email addresses, and family contact details.
  • The rule remains pending with public comments open until February 9, and CBP has not publicly clarified exactly what data will be required or how it would be reviewed and used.
  • A Miami hotel association says officials privately indicated travelers would provide usernames rather than account access and that posts would not be routinely reviewed, but no formal guidance has been issued.