Overview
- January 2026 results showed occupancy at 52.4% (-0.2%), average daily rate at $152.09 (+0.6%), and RevPAR at $79.69 (+0.4%).
- Minneapolis led major markets with occupancy up 17.5% to 50.6% and RevPAR up 25.9% to $63.01, with CoStar linking demand to federal agent activity, related protests, and media presence.
- Miami delivered the only double-digit ADR increase, up 12.4% to $287.84, credited to the College Football Playoff Championship Game.
- Washington, D.C. recorded the steepest pullback, with ADR down 25.8% to $151.99 and RevPAR down 31.3% to $76.36 due to comparison with the 2025 presidential inauguration.
- Tampa posted the largest occupancy decline among top markets, falling 14.9% to 68.2%.