Overview
- Universal released the 60‑second “Lil’ Bro” ad, which is scheduled to air just before halftime during Super Bowl LX on NBC and Peacock on Feb. 8.
- The platform positions Universal Orlando as a full weeklong destination across four parks, with Epic Universe as the key driver of the expanded offering.
- Additional films—“Blended,” “Smile,” and “Super Fan”—will debut over the next month as part of the multi‑spot series.
- Developed with Lucky Generals and directed by Ben Quinn at Superprime, the campaign was shot on location in the parks to emphasize authentic, cinematic narratives.
- Universal will extend the effort through a partnership with X and content collaborations on Twitch and TikTok, and it has not disclosed the Super Bowl ad’s cost.