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Universal Kicks Off 2026 Butterbeer Season Across Parks With Limited-Time Treats and Merch

Park-specific exclusives roll out on a staggered schedule, with offerings live in the U.S. as well as Beijing; Japan begins April 1.

Overview

  • Butterbeer Season runs March 1–May 31 at Universal Orlando, Universal Studios Hollywood, and Universal Beijing, with Universal Studios Japan scheduled for April 1–May 17.
  • A new merchandise collection is arriving in parks, with early pricing at Universal Studios Florida showing a bucket hat at $30, a T-shirt at $30, and a spirit jersey at $85.
  • The limited-time Butterbeer Waffle is now served at The Three Broomsticks in Hogsmeade and The Leaky Cauldron in Diagon Alley at the U.S. parks.
  • Orlando adds new sweets at Honeydukes and Sugarplum’s Sweet Shop, including a Butterbeer cupcake, cookie sandwich, candy apple, and shortbread bar.
  • Park exclusives include the returning Butterbeer Cream Puff at Universal Studios Hollywood, a Biéraubeurre crème brûlée and new confections at Epic Universe, and a special collection at Universal Beijing featuring a Harry Potter 25 Years of Magic Butterbeer Stein.