Overview
- The regulator ruled the spot breached CAP Code rules 1.3 (social responsibility) and 4.1 (harm/offence), ordering it not to reappear in its current form.
- The ASA logged nine complaints about trivialising sexual violence, while two alleging it encouraged drug use were not upheld.
- Activision argued the campaign targeted adults for an 18‑rated game with irreverent humor, citing Clearcast’s prior approval with an ex‑kids restriction.
- The ad ran on YouTube plus on‑demand services for Channel 5 and ITV, and it remained viewable on YouTube at the time of reporting.
- The airport‑security parody included lines such as “randomly selected to be manhandled,” “time for the puppet show,” and “going in dry,” which the ASA said turned humiliation into the joke.