Overview
- Mike Tyson appeared with HHS Secretary Robert F. Kennedy Jr. and Agriculture Secretary Brooke Rollins to promote the administration’s “Eat real food” message after his Super Bowl ad spotlighting processed-food risks.
- The 2025–2030 guidelines prioritize higher-protein eating and full‑fat dairy while discouraging ultra‑processed foods and added sugars, with a protein target of 1.2–1.6 grams per kilogram of body weight daily.
- The guidance specifies daily goals of three vegetable servings, two fruit servings, and two to four whole‑grain servings while advising against refined carbohydrates.
- USDA’s Brooke Rollins said new guidance is being issued to urge states to align school lunches and other program meals with the updated standards, as officials promote the RealFood.gov framework.
- Medical allies, including the AMA’s president, endorsed the focus on reducing ultra‑processed foods, while critics questioned the scientific basis, flagged limited attention to fiber, alcohol and sodium, and raised concerns about potential industry influence.