Overview
- Published Jan. 31, the piece highlights six Israeli brands ahead of Tu Bishvat, observed from sundown Feb. 1 to nightfall Feb. 2, 2026.
- Tooshaya and Shantima prioritize natural fibers such as bamboo, flax, linen, cotton, and wool to lower impact and promote seasonless wear.
- Masada Jeans repurposes vintage denim and uses Dead Sea salt crystals for finishing while producing locally in Tel Aviv.
- KitePride makes bags from retired sails, parachutes, and kites, directing profits to GlowbalAct and the Hope Center for survivor support.
- Danit Peleg employs made-to-order, locally 3D-printed garments to reduce waste, while Har transforms deadstock and vintage textiles into new pieces.