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Trump’s State of the Union Draws 32.6 Million TV Viewers, Lowest of His Presidency

Nielsen’s final Big Data + Panel tally reflects Fox News leading individual networks with an older-skewing audience.

Overview

  • The final Nielsen estimate across 15 networks put the audience at 32.6 million, down from about 36.6 million for last year’s address to Congress.
  • Fox News drew about 9.1 million viewers to lead all channels, with ABC atop broadcast at roughly 5.1 million; NBC averaged 3.6 million, CBS 3.3 million, MS Now 2.4 million, CNN 2.2 million, and the Fox broadcast network 2.1 million.
  • Viewership skewed heavily older, with about 23.6 million viewers aged 55 and over, compared with roughly 6 million aged 35–54 and 2 million aged 18–34.
  • The speech lasted approximately 107 minutes, marking the longest State of the Union on record.
  • Preliminary live-plus-same-day counts on a smaller set of outlets were around 28 million, and FOX News Media separately reported a combined 11.5 million across its properties.