Overview
- Sleep Number said Kelce will become one of its largest shareholders with an ownership position below 5 percent.
- Kelce is purchasing shares on the open market and receiving restricted stock units that vest over three years, with no precise size or value disclosed.
- He will headline national TV commercials and produce digital content for social platforms during a three-year campaign.
- The partnership aligns with Sleep Number’s “Sleep Number Shifts” effort as the company seeks to revive sales and broaden its customer base.
- Sleep Number highlights its NFL partnership and high player adoption, noting Kelce has used its beds since 2019 as his profile draws added attention after past investments like Six Flags.