Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

Overview

• ESPN’s Shams Charania, as relayed by Bleacher Report, reported that McGrady and Adidas have agreed to a new endorsement deal.
• The reported arrangement includes collaboration with Sonny Vaccaro to bring back the ABCD youth basketball camp.
• McGrady discussed the ABCD concept and outreach to Vaccaro on Gil’s Arena, indicating the camp’s revival is being planned.
• Deal terms and a timeline for the camp have not been disclosed, and full official details from the parties have not been released.
• McGrady had signaled a split with Adidas in 2022 over treatment concerns after a decades-long relationship that began with a 2002 lifetime deal and the T-Mac signature line.