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TPUSA’s ‘All-American Halftime Show’ Streams After X Block, Draws Millions Online

The conservative counterprogram to Bad Bunny emphasized patriotic themes with a memorial to Charlie Kirk.

Overview

  • Minutes before kickoff, Turning Point USA said licensing restrictions would prevent streaming on X and redirected viewers to YouTube and partner outlets.
  • Kid Rock headlined the alternative broadcast with Brantley Gilbert, Lee Brice and Gabby Barrett, following a prerecorded intro message from War Secretary Pete Hegseth.
  • Live viewership on YouTube peaked in the mid‑millions, with reported highs ranging from about 4.4 million to more than 6 million, and overall cross‑platform totals were not immediately available.
  • Variety and other outlets noted the program appeared pre‑taped, with reporting it was recorded in Atlanta, and the production offered few on‑air location details.
  • The show closed with on‑screen tributes to slain TPUSA founder Charlie Kirk, while commentary praised the patriotic framing and questioned how some lyrics fit the event’s family‑friendly billing.