Overview
- Preliminary Nielsen data shows 3.2 billion minutes viewed on Peacock from the Jan. 8 launch through the week ending Feb. 1.
- NBCUniversal reports a 66% lift in average minute audience versus Season 3 when comparing the first 27 days of each season.
- The series ranks as Nielsen’s No. 1 streaming original reality title for four consecutive weeks following the premiere.
- Nielsen cites a 56% co‑viewing rate, while Season 4 content has generated 181 million video views across major social platforms.
- Deadline notes Nielsen’s cumulative‑minutes reporting aggregates all available episodes rather than isolating Season 4; new episodes stream Thursdays at 6 p.m. PT / 9 p.m. ET with a Feb. 26 finale and reunion.