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Tesla Lifts Entry Cybertruck Price to $69,990 After 10-Day Promo and Ends Leasing

Delivery estimates now stretch into 2027, a shift Tesla presents as demand strength.

Overview

  • Tesla raised the dual‑motor AWD Cybertruck’s starting price by $10,000 to $69,990 on March 1, following Elon Musk’s stated 10‑day promotional window.
  • Leasing for the lower‑priced AWD trim was discontinued at the same time the price increased.
  • The trim shares the Premium AWD powertrain and an EPA‑estimated 325‑mile range but saves cost with a simplified interior, fewer speakers, no heated or ventilated seats, no rear display, and no adjustable air suspension.
  • Configurator delivery windows moved from June 2026 to September–October 2026 and then into 2027; Tesla points to backlogs as demand evidence, while coverage includes criticism that the 10‑day limit manufactured urgency.
  • The new price returns the entry point to roughly the discontinued $69,990 RWD level, and the model’s U.S. sales fell from about 39,000 in 2024 to roughly 20,200 in 2025, well above Tesla’s 2019 sub‑$50,000 AWD promise.