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Tesla Launches Aggressive Incentives to Boost Q3 Deliveries Before Federal EV Credit Expiry

The move aims to counter cooling sales in Europe and China to prime a revenue rebound in the third quarter.

Overview

  • Tesla’s new offers are combinable and include a $7,500 lease incentive, a $1,000 American Heroes discount, a one-month Full Self-Driving trial with transfer rights and free premium connectivity.
  • Select Model Y orders qualify for 18 months of complimentary Supercharging, and Tesla has introduced model-specific price cuts and low-interest financing across its lineup.
  • Buyers must take delivery by September 30 to secure the full $7,500 federal electric-vehicle tax credit.
  • The promotions seek to offset a year-on-year revenue decline in the second quarter as sales weaken in Europe and China.
  • Analysts forecast about a 12% drop in Q2 revenue but expect a stronger third quarter driven by last-minute credit-driven sales.