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Tesla Elevates Joe Ward to Lead Global Sales, Service and Delivery

The longtime EMEA chief takes over to confront a steep European sales slide.

Overview

  • Bloomberg reported the promotion on Feb. 10 after sales leader Raj Jegannathan disclosed his exit this week.
  • Ward, a Tesla veteran since 2010, now oversees the company’s sales, service, and delivery organization worldwide.
  • Reported figures show sharp declines across Europe, including Germany down 48% in 2025 and January drops of 57% in the UK, 67% in the Netherlands, and 42% in France.
  • The move follows a broader turnover of senior leaders, including North America sales chief Troy Jones and aide Omead Afshar, alongside departures from key vehicle programs.
  • With automotive accounting for roughly 70% of Tesla’s $24.9 billion last quarter, reporting says demand must be rebuilt as analyses cite a lack of new models and political headwinds.