Overview
- Tesco has launched an Everyday Low Prices commitment on more than 3,000 branded products, with the offer available in larger stores and online.
- The blue-and-white Value stripes return after being dropped in 2012, serving as the visual cue in a major campaign to highlight low prices on leading brands.
- Published example prices include Fairy Original 320ml at 90p, PG Tips 40-pack at £1.70, and Heinz baked beans 150g at 60p.
- The scheme complements Tesco’s existing Aldi Price Match on over 650 lines and more than 10,000 Clubcard prices.
- Tesco cited Censuswide research of 2,000 UK adults showing 64% would not swap at least one brand, informing its focus on branded value.