Overview
- Exports totaled 1.9 billion Swiss francs, according to the Federation of the Swiss Watch Industry.
- Shipments to the U.S. fell 14 percent after December’s tariff‑related bump, weighing heavily on overall results.
- Precious‑metal watches contracted 14 percent and steel fell 4.5 percent, while bimetallic pieces rose 16 percent in value and 45 percent in volume, lifting total units by 2 percent.
- Watches priced above 3,000 francs dropped 8.1 percent by value, as the 500–3,000 franc bracket gained 17.7 percent.
- Geographic trends diverged: France jumped 36.8 percent and the UAE rose 8.1 percent, Mainland China increased 5 percent and Hong Kong 2.6 percent, while Japan fell 7.5 percent, Singapore 14.3 percent, the UK 6.3 percent and Germany 16.4 percent.