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Subaru Begins In‑House EV Production With Trailseeker, Starting at $39,995 in the U.S.

The dual‑motor SUV inaugurates Subaru’s shift to building its own EVs at the Gunma plant after a Toyota‑led first effort.

Overview

  • Series production is underway at the Gunma Yajima Plant, marking Subaru’s first EV built in its own facility, though the Trailseeker was co‑developed with Toyota on a modified e‑TNGA platform.
  • The U.S. range comprises Premium, Limited and Touring trims with a $39,995 starting price, and dealer deliveries begin in early 2026.
  • Subaru Australia has confirmed local showroom arrivals for the second quarter of 2026.
  • The dual‑motor AWD Trailseeker produces about 375 hp and does 0–60 mph in 4.4 seconds, making it Subaru’s quickest production model to date, and it carries a 3,500‑lb towing claim.
  • A 74.7 kWh battery underpins a manufacturer‑estimated ~280 miles of U.S. range (533 km on NEDC in Australia) and supports up to 150 kW DC fast charging via an NACS port to 80% in roughly 28–30 minutes, with some reports attributing the pack to CATL.