Overview
- Curry laced up The Roger Pro Fire during warmups before the Warriors’ game against the Raptors, marking the first on-court NBA use of On footwear, and he did not play in them.
- On said it was thrilled to see Curry in its shoe and framed the moment as validation of the brand’s cross-sport versatility.
- Curry remains in sneaker and apparel free agency after ending his Under Armour deal in November and he owns the IP to Curry Brand.
- No partnership has been announced, and it remains unclear whether On is exploring a basketball shoe or a potential apparel arrangement with Curry.
- Under Armour and Curry Brand are still expected to release the Curry 13 in February.