Overview
- Starship Entertainment issued an official statement on Jan. 28 clarifying that Forever:Cherry is a brand collaboration rather than a personal business.
- Records from the Korea Intellectual Property Rights Information Service show trademarks filed under Jang Won-young’s name for the English and Korean titles, a cherry logo, and roughly 30 product categories including cosmetics, essential oils, and electric toothbrushes.
- The agency said the applications were made by agreement with the collaborating brand to protect the artist’s identity and prevent unauthorized commercial exploitation.
- Starship described the broad scope of the filings as a proactive measure to preserve Jang Won-young’s image across business sectors.
- A dedicated Instagram account launched on Jan. 10 continues to promote the concept and had over 150,000 followers as of Wednesday, while the agency did not disclose the partner brand and pledged to safeguard the artist’s rights.