Overview
- The 30-second spot, titled “Unavailable,” is slated to air between the first and second quarters of Super Bowl LX on February 8, 2026.
- Directed by Yorgos Lanthimos and shot on black-and-white analogue film, the ad follows Stone as she discovers her namesake domain is already taken.
- Squarespace released an extended cut and two companion films—The Negotiation and a PSA-style A Message from Emma Stone—as part of a cinematic campaign strategy.
- Stone said the story is based on true events and confirmed she had not previously owned emmastone.com, which Squarespace secured for the campaign.
- The message emphasizes digital identity with a direct call to act—get your domain before you lose it—while Stone also noted she avoids Instagram for mental-health reasons and favors reading Substack.