Overview
- The feature is limited to paying subscribers and adds a “Switch to video” control on iOS, Android, desktop and TV, with a “Switch to audio” option for background listening.
- At launch the catalog is limited, featuring artists such as Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano and Carín León, with access targeted for all Premium users in these markets by the end of December.
- Spotify says video plays of at least 30 seconds will be reported for royalties under new agreements that include an NMPA opt‑in portal and deals with major labels.
- The beta is also expanding to Antigua & Barbuda, The Bahamas, Barbados, Dominica, Ghana, Grenada, Guyana, Haiti, Jamaica, Uganda and Venezuela.
- Spotify cites data indicating that listeners who find a track with a music video are 34% more likely to stream it again and 24% more likely to save or share it in the following week.