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Sonic the Hedgehog Joins Waze as a Navigation Voice

The crossover supports Sega’s Racing Around the World campaign ahead of the 35th anniversary, with more promotions promised.

Overview

  • Sonic is now live in the Waze app as an optional sidekick voice in English and French, launched on October 15.
  • Users can enable the feature by opening Waze’s Sidekicks menu and selecting the Sonic the Hedgehog option.
  • The update adds Sonic-themed customization, including the Speedster Lightning car icon from Sonic Racing: CrossWorlds and an Energetic mood for profiles.
  • Waze highlights characterful guidance with sample lines from Sonic designed to keep drivers engaged while following directions.
  • The collaboration continues Waze’s pop-culture integrations, with previous gaming tie-ins featuring Master Chief and World of Warcraft’s Thrall; some outlets report Roger Craig Smith voices Sonic in English, which is not uniformly confirmed.