Overview
- USOPC formally appointed the entertainer to a voluntary off‑field role within the Team Behind the Team, focused on morale and athlete support.
- Snoop will also return as an NBC special correspondent during the Milano Cortina Winter Games, which run February 6–22, 2026.
- The Coach Snoop × Team USA capsule with Fanatics launches in December, with proceeds directed to support Team USA athletes and programs.
- He will help raise awareness and resources for the Team USA Fund, which channels donations to mental health, education, training and career‑transition services.
- His Paris 2024 presence and long‑running Snoop Youth Football League, which has supported more than 15,000 young athletes, were cited as reasons he is a natural fit.