Overview
- Comedian and Snap Star Matt Friend will host, and DJ Khaled will receive a Lifetime Achievement Award.
- Awards will include Spotlight MVP, Best Storyteller, and Breakout Creator of the Year, plus honors across fashion, beauty, sports, music, food, games, collaboration, comedy, and cultural impact.
- Snap positions the event as recognition of creators’ cultural influence and business impact on the platform.
- A date discrepancy surfaced as TechCrunch reported March 21, conflicting with Snapchat’s official March 31 timing.
- Snapchat says nominee lists and additional details will roll out in the coming weeks, following reported Q4 2025 creator posting growth of more than 40% tied to its Snap Star program.