Overview
- Founder Xu Yangtian made a rare public speech in Guangzhou, calling Guangdong the company’s roots and operational base.
- He said Shein will invest more than 10 billion yuan to build intelligent supply-chain systems and a world-class fashion cluster in the province.
- The company plans to join Guangdong’s cross-border e-commerce pilot over the next three years to help smaller factories participate.
- Shein says it works with nearly 10,000 suppliers in Guangzhou and supports more than 600,000 jobs across the province.
- U.S. sales have registered double-digit year-on-year declines in recent months as legal and regulatory scrutiny grows, including a Texas lawsuit over alleged toxic products and data exposure and an EU probe into child-like sex dolls.