Overview
- A six-part Netflix docuseries titled ‘Power Moves’ premiered early June, showcasing O’Neal and Iverson’s day-to-day roles at Reebok Basketball.
- Shaq’s efforts to sign Shai Gilgeous-Alexander ended when the guard re-signed with Converse and a separate bid for rookie Ace Bailey fell through after he joined Nike.
- Reebok secured prospect Nate Ament as part of its talent drive, representing its first key signing since missing out on top draft hopefuls.
- The brand has emphasized inclusion through name, image and likeness deals with Angel Reese and WNBA player Dijonai Carrington.
- O’Neal and Iverson are drawing on their 1990s legacies and facing off against rivals Nike and Converse to restore Reebok’s relevance in basketball culture.