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Seres, JAC and FAW Back China’s Auto Pricing Compliance Draft

Company pledges signal tighter scrutiny of pricing practices to protect consumers.

Overview

  • China’s State Administration for Market Regulation released a consultation draft on December 12 setting clearer rules for auto pricing conduct and internal compliance.
  • Seres said it will upgrade price‑compliance systems across product pricing, dealer management and promotions while banning below‑cost sales, false marketing and price opacity.
  • JAC stated it will reject price fraud and unfair competition and will accept regulatory and public oversight to help maintain market order.
  • China FAW pledged to enforce fair‑competition principles, strengthen internal price management and play a leading role as a central state‑owned enterprise.
  • Earlier statements from XPeng, BAIC, BYD, Chery, Changan, Great Wall Motor, Leapmotor and Dongfeng also supported the draft, which remains open for public comment.