Overview
- Gomez posted, then deleted, an Instagram Story telling followers to “leave the girl alone” and saying Hailey Bieber “can say whatever she wants.”
- She added that “all brands inspire me” and “there is room for everyone,” framing the discourse as unnecessary and urging kindness.
- The reaction followed WSJ Magazine publishing Bieber’s remarks about being “pitted against other people” and not feeling competitive with people she is “not inspired by.”
- Sources and reps for Bieber said the quote was about other Sephora skincare brands rather than a personal jab at Gomez.
- The interview coincided with Rhode’s rollout at Sephora after its sale to e.l.f. Beauty, placing it alongside Rare Beauty and renewing long-running comparison narratives.