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SeaWorld Owner Reports 2025 Attendance, Revenue Slide as Per-Guest Spending Sets Q4 Record

Cost discipline alongside new 2026 attractions forms the company’s plan to reignite visits.

Overview

  • United Parks & Resorts said attendance fell 1.8% to about 21.2 million, revenue declined 3.6% to $1.7 billion, and net income dropped 26% to $168.4 million for fiscal 2025.
  • CEO Marc Swanson said results missed expectations and cited uneven consumer demand, weaker international tourism, volatile weather and cost-management shortcomings.
  • In-park per-capita spending rose 1% for the year, including a 2.1% increase in the fourth quarter that set a company record.
  • Planned 2026 additions include SEAQuest: Legends of the Deep at SeaWorld Orlando and Lion & Hyena Ridge at Busch Gardens Tampa Bay, alongside expanded concerts and enhanced marketing; Discovery Cove bookings are up.
  • The company, which operates 13 parks, did not disclose park-level attendance and characterized Universal’s Epic Universe as a net positive for the Central Florida market.