Overview
- San Pedro SuperFest runs Friday through Sunday in San Pedro Square with a Super Bowl LX watch party, live music on two stages, fan activations, and a 100‑yard turf field.
- A Big Game Block Party outside San Jose City Hall features a headline performance by Kehlani on Friday evening as downtown hosts concerts and block parties.
- This weekend marks the first official use of San Jose’s Entertainment Zone, requiring branded event cups, banning BYOB, and limiting outdoor alcohol to set hours with a family-focused window on Saturday from noon to 4 p.m. when alcohol is not allowed outside.
- Operations include stepped-up security near team hotels, targeted downtown street closures, and more than 100 VTA platform ambassadors to guide visitors.
- Local businesses are drawing crowds with activations such as Hapa’s Brewing Company’s block party and a live Fitz and Whit podcast, while a San Pedro Square pop-up NFL shop reports brisk merchandise sales.