Overview
- Samyang says it will apply to the Korean Intellectual Property Office before the end of February to secure rights to the English name.
- Counterfeits and lookalikes have spread from China and Southeast Asia to the United States, Europe, the Middle East and Africa, with some reportedly made in North Korea for sale in China.
- Company leaders report trademarks registered in 88 countries and active disputes in 27 jurisdictions.
- Samyang says a domestic registration of the English mark would provide greater leverage in foreign infringement actions.
- The Buldak line has surpassed 9 billion units sold and 5 trillion won in revenue since 2012, helping push 2025 annual sales above 2 trillion won.