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Salt Lake Bees Unveil 'Utah Dirty Sodas' Wednesday Identity Starting April 1

The move taps Utah’s dirty soda craze, reflecting the Bees’ and Swig’s shared Larry H. Miller ownership.

Overview

  • Beginning April 1, the Bees will play as the Utah Dirty Sodas every Wednesday home game at The Ballpark at America First Square.
  • Swig is the official sponsor, offering $3 drinks on those nights and a free Swig item when the team scores four or more runs.
  • Co-branded Utah Dirty Sodas and Swig merchandise and special ticket packages are available for purchase.
  • This is the Bees’ first locally themed alternate identity, with artwork created by RARE Design.
  • Team leaders frame the branding as a celebration of Utah’s soda culture and part of a wider minor-league trend toward playful local identities.