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Ross and Griffin Launch $10 Million Drive to Recruit Companies to South Florida

Run through the Florida Council of 100, the effort pairs national outreach with a concierge service to guide relocations.

Overview

  • Backed by Citadel’s Ken Griffin and Related’s Stephen Ross, the Ambition Accelerated campaign was unveiled at a West Palm Beach investor conference.
  • The initiative targets CEOs with national ads and direct outreach that spotlight no state income tax, lighter regulation and quality of life, alongside a concierge program to navigate moves.
  • Organizers say four companies have already requested information since the launch, though they have not disclosed the names.
  • The push focuses on Florida’s Gold Coast from West Palm Beach to Miami as a region positioned for scaling operations and hiring.
  • Business leaders promoting the effort also warn that rapid growth will test housing, transit, water and storm resiliency, calling for coordinated investment.