Overview
- Apple Music, the NFL and Roc Nation said the Super Bowl LX halftime performance drew 4.157 billion views worldwide within 24 hours across global broadcasts, YouTube and social platforms.
- The combined figure reflects cross‑platform aggregation and was released without a public breakdown by platform or independent third‑party verification.
- Nielsen measured a 128.2 million U.S. TV average during the halftime window, a large audience that trailed last year’s 133.5 million.
- Platform metrics cited by the organizers included roughly 2 billion impressions and 209 million video views on X, more than 6 million related posts, and over 1,275 years of watch time on NFL accounts, including 822 years on YouTube.
- Following the show, Bad Bunny’s Apple Music streams rose sevenfold, a Super Bowl set list playlist became the service’s most‑played, and multiple tracks and his album re‑entered or topped global charts.