Overview
- The 30-second commercial is scheduled for the third quarter of NBC’s Feb. 8 broadcast featuring the Seahawks vs. Patriots.
- The spot continues the brand’s playful ‘salty’ platform with a beach-party setup that brings Johansson to the scene by jet ski.
- Mondelez says Ritz’s 2025 Super Bowl effort increased market share and recruited about 1 million households, informing this year’s buy.
- Executives prioritized culturally relevant talent with strong chemistry, with the trio linked by recent Saturday Night Live ties.
- Variety reports NBC sought roughly $7 million to more than $10 million for a 30-second Super Bowl placement this year.