Overview
- Kennedy posted a 90‑second video on X featuring shirtless gym and sauna scenes, a jeans‑on cold plunge, and a poolside whole‑milk toast, closing with MAHA branding.
- HHS re‑shared the spot on its official X account with the caption “BawitMAHA.”
- The clip surpassed 11 million views on X in its first day, prompting widespread jokes and criticism of the tone and Kennedy’s jeans, with even Fox News hosts expressing confusion.
- The video is positioned as part of MAHA outreach after Kennedy unveiled dietary guidance that elevates whole milk and nutrient‑dense proteins over traditional grain prominence.
- Kid Rock’s role ties the message to conservative cultural channels following his Turning Point USA appearance; the video remains posted and there has been no policy reversal.