Reports Say Nvidia Ends OPP Pricing Program as GPU Memory Shortage Bites

Overview

• German YouTuber Der8auer reports Nvidia scrapped its OPP incentive for AIBs, a change he says will make MSRP‑level RTX 50 cards effectively disappear.
• He forecasts massive price increases across the lineup, with one partner estimating roughly 40–50% hikes on the RTX 5080.
• ASUS publicly refuted a claim that the RTX 5070 Ti was discontinued, though multiple reports say production is being deprioritized in favor of the higher‑margin RTX 5080.
• Retail listings already show rising RTX 5080 street pricing, with some models selling at roughly 1.5x–2x their MSRPs and 5070 Ti availability tightening.
• Coverage cites a global GDDR7 shortage as the key driver, while Tom’s Hardware notes Nvidia recently denied changing its VRAM‑GPU bundling.