Overview
- Reformation’s collection went live online Feb. 17 with Laura Wasser as the face of the campaign.
- The limited‑edition “Dump Him” sweatshirt is the centerpiece item and is priced at $128.
- Reformation says 100% of the net proceeds from the sweatshirt will benefit the Harriett Buhai Center for Family Law.
- Wasser models the line in images shot by Zoey Grossman, with offerings that include dresses, trenches, silk tops, jewelry and bags.
- Shopping coverage noted the sweatshirt sold out quickly, while opinion commentary criticized the collaboration for glamorizing divorce.