Overview
- The National Retail Federation projects a record $13.1 billion in Halloween spending, averaging about $114.45 per person.
- NRF expects roughly $3.9 billion on candy, $4.3 billion on costumes, and $4.2 billion on decorations, each up double digits from last year.
- Candy costs are up about 8% with tariffs and a cocoa shortage cited as key drivers, and costume prices are drawing consumer complaints.
- Shoppers are turning to DIY outfits, resale or rentals, bulk candy buys, and pooled celebrations to stretch budgets.
- Retailers are leaning on promotions, with Walmart saying it held candy pack prices, plus deals at WinCo, Target, Amazon, and many costumes under $30 at big-box stores.