Overview
- In a new video on ARKS’ official channels, Kapoor says the name is not a family reference and evolved from early labels like “A Ranbir Kapoor Shoe” and “Ranbir Kapoor Studio.”
- He reveals the manufacturing space was borrowed from his brother-in-law Bharat Sahni, who also produces one of the brand’s products.
- Kapoor emphasizes a hands-on development approach, saying fabrics, details, and fits were chosen through touch and testing rather than spreadsheets.
- He positions ARKS as a lifestyle brand with plans to expand into athleisure, underwear, and potentially furniture, focused on selling an aesthetic and sensibility.
- Coverage continues to note conflicting reports about the brand’s rollout timing, with some citing a September 2024 announcement and others a February 2025 launch.