Overview
- The company forecasts an operating loss of €50 million to €150 million for 2026 and expects sales to fall in the low- to mid-single-digit range.
- Puma canceled its 2025 dividend after paying €0.61 per share a year earlier.
- For 2025, revenue declined 8.1% to €7.29 billion, fourth-quarter sales fell 20.1%, and EBIT came in at a €357.2 million loss.
- CEO Arthur Hoeld’s reset includes inventory take-backs, reduced promotions, product simplification, and about 1,400 corporate job cuts.
- Plans call for roughly €200 million in capital spending on digital infrastructure and direct-to-consumer, with new 29% shareholder Anta pledging support to grow sales in China.