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Post Malone Fronts SKIMS Men’s Drop With Realtree Camo and Heavyweight Fleece, Launching Today

The brand leans on the rapper’s Western persona to advance its expanding menswear line with a Utah ranch campaign shot by Theo Wenner.

Overview

  • The collection goes on sale Aug. 21 at 7 a.m. PT/10 a.m. ET on SKIMS.com, with inventory also at permanent stores and select retailers.
  • SKIMS debuts its Heavyweight Fleece in joggers, shorts and zip-up hoodies alongside Basics T-shirts, briefs and boxer briefs.
  • A limited-edition offering uses official Realtree camouflage across underwear, T-shirts and fleece pieces in the brand’s men’s line.
  • Campaign imagery, photographed on a Utah ranch by Theo Wenner, shows Malone riding a horse, fishing and chopping wood in Western-themed visuals.
  • Malone told GQ the underwear shoot felt “terrifying” yet made him feel “like a handsome son of a b****,” and Kim Kardashian said he embodies “the spirit of the SKIMS Man.”