Overview
- A 60‑second 'What’s Your Favorite?' ad aired during Super Bowl LX on Feb. 8, featuring Lady Gaga duetting with Jigglypuff alongside Trevor Noah (Psyduck), Jisoo (Eevee), Charles Leclerc (Arcanine), Lamine Yamal (Zygarde), Young Miko (Gengar) and Maitreyi Ramakrishnan (Luxray).
- The spot launched a Pokémon GO camera feature that lets users pose with a chosen Pokémon and unlock a Special Research that grants a Gengar encounter, 100 PokéCoins and additional items.
- The yearlong effort includes Day Out events for families and Night Out gatherings for older fans, with in‑person programming set to roll out through 2026.
- Tie‑ins span an Eevee merchandise collaboration with Jisoo and the life‑sim game Pokopia, which is scheduled to release on March 5.
- Media estimates put the ad buy at roughly $16 million, drawing notice to the scale of the anniversary push as fans watch for updates around Pokémon Day on Feb. 27.