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Phia Raises $35 Million to Scale Its AI Shopping Agent

The startup says it will use the new funding to recruit machine-learning talent for real-time, personalized shopping tools.

Overview

  • Notable Capital led the $35 million round with participation from Khosla Ventures and returning investor Kleiner Perkins.
  • Phia offers a mobile app and browser extension that recommends personalized products and surfaces second‑hand alternatives, earning through performance-based brand partnerships.
  • The company reports 6,200 brand partners and 11x revenue growth since launch, with user figures described as 1 million-plus in a company release and as hundreds of thousands of monthly active users by TechCrunch.
  • A company press release and Tech Funding News place the valuation at $185 million, a figure not included in TechCrunch’s report.
  • Phia acknowledges a previously reported browser-extension feature that could capture webpage HTML, says it removed the capability, and states it did not store that data.