Overview
- A Paris judicial court rejected a request from advertising industry groups to suspend Apple’s App Tracking Transparency feature.
- Apple welcomed the ruling in a statement, calling the allegations unfounded and reaffirming its commitment to strong user privacy protections.
- France’s competition authority’s €150 million fine against Apple from last year remains in effect and is unaffected by the court’s decision.
- Plaintiffs told French media they will continue their legal challenge, while regulators in Italy, Germany, and Poland are also scrutinizing the feature.
- ATT, introduced in iOS 14.5, requires apps to seek permission for cross‑app tracking and blocks the advertising identifier when users opt out, a change advertisers say has cut consent rates and ad revenues.