Overview
- Pandora will pilot platinum-plated versions of its best-selling bracelets in the first quarter across 30 Northern European stores and online, with a broader global launch and the addition of charms planned for the second half of 2026.
- The platinum-plated bracelet is slated to be priced roughly in line with the current sterling silver version, using the company’s Evershine alloy to deliver durable, non-tarnishing pieces.
- The company said hedges should cover about 90% of silver and gold purchases this year, and it guided to an EBIT margin of 21% to 22% in 2026.
- Q4 sales reached 11.86 billion Danish kroner, full-year 2025 revenue rose 6% to 32.55 billion kroner, and current like-for-like trading in Q1 is around flat after weaker holiday demand, particularly in North America.
- Pandora named Philippa Newman chief product officer and elevated Stephen Fairchild to a new strategic creative role as it shifts to a design-led strategy and continues retail optimization, including 95 net concept store closures in China.